ٻѧ (Thai)
ѹҧʧ

Իس ͹


      ʹյѡ¹Ѹ Ѩغѹ繹ѡ֡һ 1 ͧ褳ǡʵ Էɵʵ ѧ˹ҷͧ֡͡¹ ѧѹ˹觨Ժ繾ͧ йӷѡФ仾Ѳ ҹ ͧͧ á֧֡˹ҷ ҨѸ 鹼˹ѡ֧仢ͧͺǵҧ ҡ ҹ ç¹ ͺ Т¡ͺѺ͡ ǧԷ Ҩ¡ աҢ秔

      դѺ͡ѹ ¹ҷҡѺ 繼ʴ͡ ͹ͧҹͺѺ᤺ ͧ ǧҹ ͧҧشöͧ͡ ֧ͧͧͧҤ ФҷҹǨŧͧҨ͹ ᵡҧѺͧҹͺþѴٻҧТҴͧҹءҹ

      ʹǧѺҹ 繤Ѵ駡͵ǢѧٻẺ ¤ ФѴਹᵡҧѹ仵ҴͧͺѺͧ 㹡ͺͧ͹ Ѵ駷عç͡ûзСѹعçҧ Ѻ˹ҷǨ ҧ Ѻա˹ Ѵ駷ͧعçШ觼šзѧҡ֡ŧѧҡش ͤѴ駷ҧԴ ԧ ͧкؤյͧ͡ѧ ռҨҡ Ѻ ᵡҧѹͧкؤ ͧҡԴáз ѧդӡǷ Դ繺ԴҢͧáзӔ դԴѴ عçáзӷعçҧ蹷ѧ¡ѧʺ Ҩعç觡ҹ鹡

      ؤդԴФͷᵡҧѹͧ繸ҵ ФᵡҧФҡ繸ҵԢͧš 㹺ԺͧѺᵡҧСѹ 件֧Ժҧͧ ͧͧкѧСͧк ҵͧԴФͧ͢ҵѴԹ١ͧ㹡áзСʴͧ͡ ҡͧѡ ˵ؼ Ըա÷ҧԷʵ ͸Ժ·Ӥ㨡ѹ ¤ҾѹԼҹͧͧ˵ؼԷʵ 觷ͧФͧ͢ؤŵ觵ҧ 觷ǴؤŹФԴ㹡Ѻâͧͧ Դ㹡Ѻ÷ͤͤ͹§ (Bias) ͡ʹѴ ͹§㹡кǹäԴ (Cognitive bias) ͹§㹡͡ѺѡҹʹѺʹعͧ ͡Ѻ

      ŷʴ繢Ѵ ͵դ¢ Ѻ͹§价ҧͽµԴš¹ԴͧѺؤ蹷դᵡҧ ֧Ѻ繹 ͺؤѺŴҹҡ ش㹤Դͧҡҹ ա ͺؤҹ͡һ¶·ʹŴҹǹǧҧ ੾Ͷ·ʹҷعçҧä Ѵ㹤ԴСáзҧؤ͡ؤŵҧ عçش

      ҾѧѨغѹ ŷؤѺռµçͧͧؤŵѧͺ ҡšǨͧԷ͡ä Ǣͧ ĵԡѺФ蹵Ū ءѹ餹ѺŢüҹѧ͹Ź ҡش ͷդǴջҳҡ ֧繵Ѻ 觵 ʴ͡ǴǢ ѧ繪ͧҧաШ¢͢ǻ (Fake news) ҡǨͧԴ 27.59 к ŧ㹢ǻ 25.59 к ǻ д¢鹵͹Ը (Algorithm) 㹡èѴâŢâͧѧ͹Ź ШѴâ§ʹͧѺͺФʹ㨢ͧҹҡش ҹҹҡҹҹش ʹ㨤Ѵͧ١ͧ Ͷͧ͢ ʹ觢ŷͺҹ繵͡ʶҹóͧѧ ѺŴҹҧ´ Ѻͤ͡ѺŢͧͧ شФعçͧԴᵡҧѹСҡ

      ǹͧʴ͡ҧͧҹ͵ҧ ͡ҡʴ͡¤Դդ͹§ 觷辺¤ ҡó ѹԧ- (The Dunning-Kruger effect) ͸Ժ ÷ؤöè仴¤ ҡؤդöԧҡ 觨ʧ㹤öͧͧҡҹ öѺͧѺСʴ͡ҧͧѧ㹷ءͧҧ§ѧ͹Ź ҡóպؤŷդ㹡ͧѧ ͡ʴԴ 稨ԧ ǡѺ繡ͧҧ ҡѡ躹鹰ҹͧش ѡѺʹСõͺѺҧش觨ҡӹǹҡǧҧ ʹ㨷âҴ㹡ͧѧͧҪԡѧ 繼µçҨҡ֡ç¹ ͡˹仨ҡû١ѧǪͧȨҡͤоԵѧ ç¹ʶҺѹѡ͹кͺкͧ ѧ С¾鹰ҹѺǪԺҪԡͧѧ ҡ˵ءóʴ͡ҧ ҡҺ ѧҪԡͧѧҴ㹡ͧѧաҡ

      ѭҤѴ駷ҧԴФͷҧͧѧ ͧöѭҹͧѹ˹Ҿٴ¡ѹѹ ºԺҴԴѺͧѧ㹢й þٴš¹Դѹªش͵ç СͺѺԴٻçᵡҧѹ öӤ͡ҡѴ ѧйҫ觤عç觢ա Ҩ֧ҡǨͺѺͧͧ 鹵͹仹¡ͺѺ͡ ҹҨ˹ѡҵաͺѺҧ ҡҹ觢¡ͺͧҹ͡§ҹ˹ ҹöͧ繴ҹѧ ҹ дҹ¢ͧҹ ҹҨդԴҡТ¡ͺͧҹͺҹ

      ҹҨͧҷ˧ҹҹ˹ҷҹ ǶǷҹͧҧç仵ç ͹ ѹѧͧҷ١ ҡҹѺҷǷȹҹ§ Ҥ١ (͹ҡ ҹ¶ͧҷ١Ѻͧ繤á Ƿȹҹ˹ѡѧҡӶͧ١) ֧ա Һѧҧ ͡Ҕ ٧˭ա١ 鹼ͧͧ ͧǨͧͧҹյѧͺ ǪѴͤԷءͷҹͧҹ鹴¤ԴԴҧѺͼԴҴͧͧ

      ѧ ҹ֧ ͡ԹҔ ¹ǷȹͧҹöҨҡͧҹͧ Т¡ͺѺͧҹ͡ Ƕҿ ҹҨ١ 駹 ͡Թ觷дǡʺѺҹá ѺͼԴҴ¹ͧͧѴѺ֡ Ф㹵Ƿҹͧ աѧͧѧ٧ ˹㹹 վѧ㨵 Ѻդ㹵ͧ٧ ͼҹҡӹѡǷ赹ͧ ͺ դ֡͵ҹ֡ й蹡º͹ ͡˹ҷֺ ӡѴͺѺͧҡͤԧ ͧҹ й觷зءҹͧա§ ˵ع ҹм֧ͧͧͧҷ١ Тش¤͡ʴ͡ҧҾǷҹмѺкǹâ¡ͺѺͧҹ õ駤Ӷ ҷ١ 件֧͡Թ ʴͧ觵ҧ ͺǷҹ¹ŧ

      ѧҡ¡ͺѺ ҨҡþٴѺ ͹ ͤͺ Ǥ¢ǤԴ繡ҧ͡Ҫԡͧѧ 龺 áѺͧԴѺͧҡ áѺ蹴ͧԴҧ ѺҧͧѹСѹҡ ѧҡҹ ·դԴҧѹ֧öѹ˹Ҥ¡ѹҧѹҧä ¹ŧдѺؤдѺȹ ͧеͧ֡ ¹ŧѴзӴ¤Դҧش ҡͧԹ仵 觤Ҕ1 仵ҹҨ͹ѹ طdzԪ ͤԴ˹ѧش¢ͧҹ öѭҤѴ駢ͧҧ 觤 㹸ҵԢͧ 繸ҵ Ф繢¡鹔 (͹ѹ طdzԪ, 2557, ˹ 4) ͨѭ ҵͧһѭҹö¤ͤ ѭҡж·ʹŷҪ ҡѭҧк÷ǴШآҡ ѧ͹Ź ¡觤 ҵͧäҡ ҨҡѺ繻Ҥѹ (͹ѹ طdzԪ, ˹ 6) Ҩ֧繻ѭҡѧԴҡѧ͹Ź

      㹡óѭҤѴ駷ҧԴФͷҧͧѧ ҵͧ¤ ¹ŧԴТѴͷҫ觤Ѵ駢ͧҪԡѧͧԹҧ ѲҡÔ ûѵԔ кǹ¹ҡ㹵Ǻؤ ؤ ͧ Ǩ֧ Ѻ¹ҧ дѺ ҡѴš¹ԴͤԷ㹵 š¹ԴѺͤ ҡҹҾҧСѺѧŧ йҫ觤Ѵ駷عç ¹ŧ鹷 ҡ

      ش¹ѧҧ áзӷعçԴѧ¨صŧҧǴǷش ж֧عçҡ֡ ѹ¶֧Ե ҷ衮觤ҡѧͺ֧ʶҹóعç èصԤعç鹨֧ͧԹ ͧ¡áз繼ŢͧԴ դԴѴعç áзӡعç仴 ҡصԤعç ·ءͧѺ¹Դͧͧ ԴѺᵡҧ ҡз駡觤 صԤѴ駴¤عç觡 ѴҨصŧ ŷоѧԹȷء СþѲԴ鹡ѺѧЪҸԻ¢ͧ

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1 ͹ѹ طdzԪ. 觤. (ا෾ : ʶҺѹº֡), 2557.


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